After ten years, Reconnect Hungary, the Hungarian Birthright Program of the Hungarian Human Rights Foundation, had proven its worth. But the logo hadn’t kept up. It was clunky, hard to read, and disconnected from the parent brand. The organization knew it didn’t match what the program had become.

The solution came from inside the existing HHRF logo itself. Zooming in revealed four arrows pointing toward the center. From that discovery, a new form emerged, drawing on Hungarian folk textile tradition and the mission of the program: bringing Hungarian Americans back to their homeland.

The client put the new logo on a cake. That says it all.