The brief was clear: fun and distinctive, but simple enough to be embroidered on a small clothing tag.

The solution was a bold wordmark with one quiet detail that earns its keep. The umlaut on the U gives the mark a face, a personality, a wink. “Vermont Chic” as the tagline does the rest. The client called it sleek, modern and sophisticated while still achieving “the happy joyful vibe” she was looking for. That is what simplicity can do.